White Papers and Blogs are Necessary For a Good Social Media Presence

19 Jul
2011
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White papers, blogs and other sources of content are important if you want to have a good social media presence. Social Media, if not already, will soon be one of the most important marketing tools. Facebook and Twitter have become really important platforms to market yourself. This is one of the changes Google has already noticed. This is one of the reasons why Google plus has been launched.

If you want to have a good social media presence you need to have quality content. Social Media is the places where people get together and share content, build relationships and generate leads. On social media you need to share others content and your content too.

There’s no use sharing what your company does or how you’re going to help them, here. The best thing you can do is share your content too. Yes you need to have your own blogs, white papers or guides which you can share with your followers and your community and let them know about your expertise. This expertise will make them want to know more about your services and everything you have to offer.

This demonstration of expertise will help you build strong long term relationships which will lead to quality long lasting work.

Therefore if you want to establish yourself in social media and generate leads from here you need to go ahead and start a blog or find some quality writers who will write you a blog. You will definitely need some white papers too. Once you have all this content you can regularly share this with your community and your followers and generate leads.

You can learn how to write white papers for free by reading my free white paper “Understand and Write White Papers”

Hope this article was helpful?

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