Where Should You Write The References in Your White Paper?

4 Aug
2011
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References form an important part of your white paper. They improve credibility and let the reader know that all the information is true and that it hasn’t been made up to make the solutions look good. This is the reason why you need to include them in the paper. But where do you place them?

Do you place them at the end of each page as a footer or at the end of the entire white paper, on a separate page?

Both these options have their own advantages and disadvantages:-

Placing references at the end of every page:-

  • The advantage of placing the references at the end of every page is that it makes it very convenient for the reader. If the reader wants to look up the references for the content on a certain page, they can just scroll down and pick out the referenced article link. It’s very quick and easy.
  • The disadvantage of this is that, it could affect the appearance of your white papers. Having a few lines or numbers and words mixed together, could give your paper an odd appearance.

Placing references at the end of the white paper:-

  • The advantage of placing the references at the end of the white paper is that it gives the white paper a better appearance. There will be no odd looking numbers and words at the end of each page that will distract the reader. The reader can concentrate on reading the white paper.
  • The disadvantage of this is that, it will take the reader longer to find the references they are interested in reading. Every time they come across a reference in the white paper which they want to read right away, they will have to go all the way to the end of the white paper to find out more about it. This could make it difficult and time consuming.

Both these styles have their own advantages and disadvantages. The best thing would be to try out both the styles and use the one that suits you and your audiences better.

So which style of referencing do you use while you write white papers?

To learn how to write white papers read our free white paper “Understand and Write White Papers”.

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