What is Inbound Marketing?

4 Oct
2011
Print Friendly

 

Inbound Marketing is the process of using helpful information in the form of content which is blogs, white papers, videos, articles, etc. to generate leads. This is different from traditional outbound marketing which is generating leads using regular marketing materials like press releases, sales pages, brochures, etc.

Outbound marketing was found to be very expensive as you need to spend a lot of money regularly to get newer and better direct marketing materials created. This also needs you to target a wide range of audience and the results are usually minimal, as they normally convert only 1 to 3% of your audience to clients. If you want to make a profit out of outbound marketing you need to aggressively and regularly market to this vast audience so that a tiny percentage of them convert into clients and yields you a profit.

This is what led to the popularity of inbound marketing. Inbound marketing is free. If you know how to write, you can write your own content or hire someone to write the content for you at very affordable costs. Also the conversion rate of inbound marketing is a lot higher than outbound marketing.

The aim of inbound marketing is to display your expertise to your customers and in the process help them with their problems. Outbound marketing is more direct, without the use of any helpful content, as it’s just marketing an idea in the hopes that the reader might find the idea interesting.

Using inbound marketing, you can develop long lasting relationships with your clients and use these relationships to land more and more work over a long period of time. Using inbound marketing you can also obtain their email addresses and other contact information without the use of pressure or money. Using their email addresses, you can now market your services to these leads using newsletters.

Other than investing in SEO, inbound marketing is almost free. All you need is a website, SEO, the basics of using Social Media, and writing skills or a good writer, to succeed in inbound marketing.

top