Posts Tagged ‘white paper

  This is a guest post by Daniel Waas of White Paper Depot. Whitepapers are one of the most effective lead generation tools available in B2B Marketing (Marketers named it #2 in the recent B2B Barometer Report). But even the most well-crafted whitepaper will fail to meet your expectations if your distribution strategy is putting […]

  Do you know what the 80% white paper rule is? Have you ever followed it? Last week when I wrote the post “21 Important Rules to Follow While Writing Your White Paper,” I mentioned what the 80% white paper rule was, but I did so very briefly. I wanted to expand on that point […]

  Did you know that you need to follow certain rules if you want to write the perfect white paper? Would you like to find out what these rules are? When you write a white paper, you need to mix your procedure, techniques and ideas with certain rules. These rules will help you write the […]

  Is it necessary to write a white paper outline? Can it help you write a better white paper? The white paper outline is written after performing the research and right before writing the white paper. Even though this is considered an important step by many white paper writers, some people aren’t sure if it’s […]

  Did you know you could brand your white paper? As I have mentioned countless times before, adding promotional information about your company to the magazine section of your white paper will make it ineffective. But branding your white paper, though slightly promotional, will make it more effective. Branding it with your logo, contact information, […]

  Proper promotion of your white paper is the key to your white paper performing at its best and helping you generate leads. If your white paper is promoted properly, it will get more exposure and more people will read it. The more the number of people who read your white paper, the more leads […]

  Your white paper has to be interesting, right from the very beginning. You need to get your reader engrossed in your white paper from the first line itself. A white paper is usually a very long document, if you want your reader to read it completely then you have to make sure they find […]

  A white paper doesn’t have to always be used to show that your products solve a specific problem. You can also use a white paper to show the reader that your product or service is better than your competitors. Most white papers just discuss a problem in detail and then provide the ideal solution […]

  One of the best ways to promote a white paper is with a press release. There are several benefits of writing a press release – you can take advantage of the same benefits when you write a press release for a white paper. Benefits of a white paper press release:- A white paper press […]

  “How much does a white paper cost,” this is the first question I am asked when someone wants me to write them a white paper. Many factors influence the price… The cost of a white paper can depend upon many factors like the length, the subject, the time taken, etc. Every white paper won’t […]


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