Posts Tagged ‘white paper marketing

  This is a guest post by Daniel Waas of White Paper Depot. Whitepapers are one of the most effective lead generation tools available in B2B Marketing (Marketers named it #2 in the recent B2B Barometer Report). But even the most well-crafted whitepaper will fail to meet your expectations if your distribution strategy is putting […]

  True stories can be a great addition to your white paper. Real life incidents when put in a story form can make your white paper more interesting and can add credibility. Your white paper is usually filled with lots of facts and figures and it could take very long to read them, this can […]

  With over 100 Million active users, Twitter is the second most popular social network, right behind Facebook. This gives you a great platform to help your white paper reach a larger audience. I have used Twitter very effectively to increase landing page traffic and convince people to download my clients’ and my white papers […]

  Do you know what the 80% white paper rule is? Have you ever followed it? Last week when I wrote the post “21 Important Rules to Follow While Writing Your White Paper,” I mentioned what the 80% white paper rule was, but I did so very briefly. I wanted to expand on that point […]

  Did you know that you need to follow certain rules if you want to write the perfect white paper? Would you like to find out what these rules are? When you write a white paper, you need to mix your procedure, techniques and ideas with certain rules. These rules will help you write the […]

  Is it necessary to write a white paper outline? Can it help you write a better white paper? The white paper outline is written after performing the research and right before writing the white paper. Even though this is considered an important step by many white paper writers, some people aren’t sure if it’s […]

  Did you know you could brand your white paper? As I have mentioned countless times before, adding promotional information about your company to the magazine section of your white paper will make it ineffective. But branding your white paper, though slightly promotional, will make it more effective. Branding it with your logo, contact information, […]

  Proper promotion of your white paper is the key to your white paper performing at its best and helping you generate leads. If your white paper is promoted properly, it will get more exposure and more people will read it. The more the number of people who read your white paper, the more leads […]

  Your white paper has to be interesting, right from the very beginning. You need to get your reader engrossed in your white paper from the first line itself. A white paper is usually a very long document, if you want your reader to read it completely then you have to make sure they find […]

  A white paper doesn’t have to always be used to show that your products solve a specific problem. You can also use a white paper to show the reader that your product or service is better than your competitors. Most white papers just discuss a problem in detail and then provide the ideal solution […]


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