Posts Tagged ‘content

  True stories can be a great addition to your white paper. Real life incidents when put in a story form can make your white paper more interesting and can add credibility. Your white paper is usually filled with lots of facts and figures and it could take very long to read them, this can […]

  Have you ever used power words in your content? Power words are a key component to writing wonderful content. Adding these words to your content, especially in key locations like; headlines, sub-headlines, calls to actions, etc. can make your content powerful and exciting to read. It will also make your writing unique as it […]

  With over 100 Million active users, Twitter is the second most popular social network, right behind Facebook. This gives you a great platform to help your white paper reach a larger audience. I have used Twitter very effectively to increase landing page traffic and convince people to download my clients’ and my white papers […]

  Are you on Linkedin? Have you ever promoted your content with Linkedin? If you’re a B2B company, one of the social media sites you need concentrate promoting yourself on is Linkedin. With more than 150 million users and about 80% of them being decision makers in companies, Linkedin can be a great platform to […]


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