Should You Make up Stories in Your Case Study?

14 Sep
2011
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While writing your case study, it’s necessary that you always stick to the facts and results. Sometimes if the research hasn’t been done properly, it could lead to the writer making up stories that sound really good and will help the company stand out. This might make the company stand out really well, but it’s not right to lie to your clients.

When your clients read your case study they look at the results you have helped other companies achieve. They will want to use your service so that you can help them replicate similar results. But if you make up stories that won’t work, you could end up creating a bad name for yourself and your company. Your clients will come to you because of all the expectations your case study provided and when you don’t satisfy these expectations, it could lead you into a lot of trouble. That’s not just one client lost, but many.

This angry client is going to go ahead and spread the news to colleagues, friends, and to their followers (blog, twitter, facebook, etc.). This could affect your ability to generate leads in the future. You will need to put in a lot more effort to get rid of the bad reputation generated and create a good reputation all over again.

Therefore, it’s extremely necessary that you stick to facts and results and write a case study that is more realistic and will help potential clients achieve similar results that were mentioned in the case study.

Ways to make sure you write a case study that sticks to the facts:-

1. Research:- Make sure you gather all the facts and figures during the interviews and reading. Ask all the relevant questions and make sure you don’t leave out anything. Make a list of all the questions you plan to ask and ask all these questions in the interview. The answers you receive will give you plenty of content which you can include in your case study.

2. Outline:- Before you start writing the case study, note down a plan that sticks to facts and figures you want to include in the case study. This will help you write a case study which is real and helps achieve the results it mentions.

3. Check it:- After you finish writing the case study, it is important that you to check the facts, to make sure that everything in it is real and no stories were made up while writing the case study. This final check is one of the most important stages of writing an accurate case study, as it will ensure that you have a case study which shows the reader that you provide realistic solutions that work.

So while writing your case study make sure you follow these steps, as it will help you create an accurate case study.

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