How to Destroy Your Competitors With a White Paper

29 Mar
2012
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A white paper doesn’t have to always be used to show that your products solve a specific problem. You can also use a white paper to show the reader that your product or service is better than your competitors.

Most white papers just discuss a problem in detail and then provide the ideal solution to this problem. At the end of the white paper, information about a product is given which provides a similar solution. But by using another white paper writing technique, you can show your readers that your product or service is better than your competitors.

One small change…

This white paper is the similar to any white paper – a problem is displayed to the reader and the solution to this problem is then written. One change you will need to make here is to write about your competitors. In this white paper your competitor becomes the problem and you become the solution.

How to make this work?

You will need to start the white paper like any other white paper; with a headline, a subheadline, and a brief introduction. In this introduction write about what you plan to discuss in the white paper and how the reader will find it helpful.

Write about the problems of working with your competitors…

Follow this introduction with the problems section of the white paper. Here, write down about the problems of using all your competitors’ products and services. Let the reader know what the main problems are and how using these products or services can have a bad affect on their company.

You are the solution…

After you write down all about the problems of using your competitors’ products and solutions in detail, you can start writing the solution. Here the solution is your product or service. Write down why your product or service is better and the benefits of using it and then write down all about your company in the brochure section.

One thing you need to make sure for this to work is to not mention anything about your company or give specific names of your competitors – write down relevant problems with your competitors and relevant solutions provided by you. You need to be subtle. For tips on how to do this, read this free white paper on how to write white a paper.

Take a look at this sample…

I wrote this white paper for an electrical renovations company. My client wanted a white paper which showed that the services he offered were better than, if the client did their own renovations or hired an independent handyman or an electrician. This is exactly what I did in the white paper.

If you look closely at the white paper, you will see that trying to fix your own electrical issues and hiring a handyman or electrician, form up the problems section of the white paper and the benefits I pointed out about using a proper electric renovations company, form up the solutions section of the white paper.

After that I go into detail about choosing the right electric renovations company. I don’t give any information about my client till this part. I only give information about my client at the end of the white paper in the brochure section of the white paper. This is how you create a white paper which can destroy your competition.

For more tips read this free white paper on how to write white a paper.

Have you ever written a similar white paper? Have you got any other tips you would like to share with us? Please leave your comments in the comments box below.

 

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