Your Guide to Writing, Promoting and Using White Papers for Business
“How much does a white paper cost,” this is the first question I am asked when someone wants me to write them a white paper.
The cost of a white paper can depend upon many factors like the length, the subject, the time taken, etc. Every white paper won’t cost the same. The white paper cost will usually vary from one project to another as different amounts of time will be required to create different white papers.
Some white papers might need more time writing, some white papers might need a lot more research – these are just a couple of the many factors that could affect the cost of a white paper. It usually takes up to 24 to 45 hours to write a white paper.
A good price for a white paper is $1,000 to $3,000. Sure, you can get a white paper for a lot less than that, but are you ready to take the risk. When you get a white paper written on the cheap, you take the risk of losing a lot of time and money.
There might be a few writers who would write a white paper for really cheap, but this is going to affect the quality of the white paper. Sure you will save a lot of money and you will have a white paper, but you probably won’t generate leads with it and all the money you spent on getting this white paper written will just go to waste and you will need to shell out more to get a new effective white paper written.
So make sure you get a white paper written by a good experienced writer. Like I mentioned a good price for a white paper is between $1,000 and $3,000. This price might include a basic design too. The writer might charge a little more if the client wants some special design in the white paper. If your budget is a lot more than this you can find a few other writers who charge between $7,000 and $14,000.
Before you hire a writer spend some time analysing their work. Check if they have written any articles about white papers, their samples, etc. Getting a white paper written is a very important part of your marketing strategy, make sure you get it right the first time and then make sure you’re getting your money’s worth.
If you would like to learn how to write a white paper read this free white paper on how to write a white paper.
Have you ever had a white paper written? How much did it cost you? Are you a writer – how much do you charge for a white paper? Please leave your comments in the comments box below.