How Can Educational Institutions Use White Papers

6 Dec
2011
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Educational institutions like Colleges, Universities, etc. can use white papers to help promote themselves in various ways. White papers can help educational institutions market themselves better and build credibility.

Below the two best ways educational institutions can use white papers have been listed and discussed in detail:-

1. To attract new students: Educational institutions can create white papers, which highlight the advantages of having an education. The white paper could highlight perks like – better future, better pay, better work atmosphere, better benefits, etc. There are many studies and surveys available that indicate these advantages. You need to make sure you refer to these studies in your white papers to make them sound more credible.

You could also create white papers on the benefits of attending different types of courses and different types of degrees.

2. Use them to get funding: Using a white paper you can show organization and funding bodies that the research you plan to undertake at your University is worth investing in and they (the investor) can profit from it. Once the investor knows that there is an advantage of investing (this could be publicity, something that will help them perform better, etc.) they will want to readily invest in your institution and your project.

Also make sure you highlight that your educational institutions has the right equipment and the right people (staff, professors, PhD students, etc.) who can handle such a project and make sure it’s a success.

These are just two of the most obvious ways educational institutions can use white papers. If you know your educational institutions and your target audience, you can think of scores of white paper topics that will suit your institution and your target audience and will help you achieve results.

To learn how to write powerful white papers for your educational institutions read our free white paper on how to write white papers.

Have you ever written white papers for educational institutions? What are the different topics you have worked on? Please leave your comments in the comments box below.

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