Archive for the ‘White Paper Marketing’ Category

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  On Thursday, the 26th of January, 12 PM Pacific Time, I will be co-hosting the webinar How to Write White Papers at the Freelance Writers Den, with Carol Tice. This one hour webinar will cover everything you need to know about how to write white papers. It will first start off with a 15 […]

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  Who would you prefer doing business with? A salesman who starts talking about his business right away and starts asking you to buy his products or a salesman who talks to you about your interests and needs for 20 to 30 minutes and then sells you his products. I am sure you would prefer […]

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  Today I published a white paper – How To Get Started With Inbound Marketing on my New Blog Social Marketing. The white paper teaches you what inbound marketing is, why you need to use it as part of your marketing strategy, the different types of content you can use as part of your inbound […]

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  The first two sample chapters of the book White Paper Marketing, which I have co-authored with Lawrence Harte and Carolyn Luck is out. The book contains every bit of information you need about white papers. Everything you need to know about – what they are, how they are used, how to write them, how […]

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Back in August I, Mitt Ray was asked to work on the “White Paper Marketing” book with Lawrence Harte and Carolyn Luck. We have finally finished working on the book which will be available in January 2012. But the sample chapter will be available next week. The book contains all the information you need on […]

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  As a white paper is generally a PDF document, it will be hard for it to appear on the first pages of search engines, but you can optimize the landing page on which the white paper is placed. Optimizing the landing page will help it to turn up on the first pages of search […]

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  Using a white paper distribution service can be a great way to get your white paper a lot of exposure. But before choosing a white paper distribution service you need to spend some time researching, as you need to choose a service that will definitely fetch you readers and will generate leads. Below are […]

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  White paper distribution is a service that helps your white paper reach hundreds of clients instantly. For a white paper to work, it needs to be read by prospective clients who will be interested in a problem your white paper and your company helps solve. Normally it would be hard to get many readers […]

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The key to a new white paper’s success is how you launch it. Marketing your white paper after you writing it is important, but what is more important is, how you market it before you launch it. Before you launch it, you need to gather audience who will be interested in reading it. Once you […]

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  Research shows that 93% of readers of white papers pass it on to at least one new reader. This means if your white paper is written well and is read by a thousand readers it will get passed on to another 930 readers. This shows that white papers have the ability to market themselves. […]


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