Archive for the ‘White Paper Marketing’ Category

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  This is a guest post by Daniel Waas of White Paper Depot. Whitepapers are one of the most effective lead generation tools available in B2B Marketing (Marketers named it #2 in the recent B2B Barometer Report). But even the most well-crafted whitepaper will fail to meet your expectations if your distribution strategy is putting […]

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  Do you promote your white paper with social media? Writing your white paper is only the beginning of the marketing process – after writing it you need to promote it through various channels. One of these channels is social media. The major social media, Facebook, Twitter, and Linkedin together have more than 1 billion […]

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  With over 100 Million active users, Twitter is the second most popular social network, right behind Facebook. This gives you a great platform to help your white paper reach a larger audience. I have used Twitter very effectively to increase landing page traffic and convince people to download my clients’ and my white papers […]

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  Did you know that you need to follow certain rules if you want to write the perfect white paper? Would you like to find out what these rules are? When you write a white paper, you need to mix your procedure, techniques and ideas with certain rules. These rules will help you write the […]

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  Proper promotion of your white paper is the key to your white paper performing at its best and helping you generate leads. If your white paper is promoted properly, it will get more exposure and more people will read it. The more the number of people who read your white paper, the more leads […]

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  One of the best ways to promote a white paper is with a press release. There are several benefits of writing a press release – you can take advantage of the same benefits when you write a press release for a white paper. Benefits of a white paper press release:- A white paper press […]

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  “How much does a white paper cost,” this is the first question I am asked when someone wants me to write them a white paper. Many factors influence the price… The cost of a white paper can depend upon many factors like the length, the subject, the time taken, etc. Every white paper won’t […]

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  As I mentioned in this earlier post, white papers can be converted into several short blog posts or a few long posts. You don’t have to use your white paper just as a white paper – you can convert it and use it as blog posts too. This works really well if done before […]

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  One of the many ways you can use your white paper is to get your clients contact details. Some companies use white papers, effectively, to get the contact details of potential clients and use these contact details to build relationships with their clients, while some struggle to get any contact details, thereby their white […]

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  Today I, Mitt Ray co-hosted a webinar with Carol Tice at the Freelance Writers Den. The webinar titled “How to Write White Papers,” covers everything you need to know about what white papers are, how do companies use them, how to write them, how to get work as a white paper writer, etc. You […]


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