Archive for the ‘Content Marketing’ Category

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  Proper promotion of your white paper is the key to your white paper performing at its best and helping you generate leads. If your white paper is promoted properly, it will get more exposure and more people will read it. The more the number of people who read your white paper, the more leads […]

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  Your white paper has to be interesting, right from the very beginning. You need to get your reader engrossed in your white paper from the first line itself. A white paper is usually a very long document, if you want your reader to read it completely then you have to make sure they find […]

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  A white paper doesn’t have to always be used to show that your products solve a specific problem. You can also use a white paper to show the reader that your product or service is better than your competitors. Most white papers just discuss a problem in detail and then provide the ideal solution […]

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  One of the best ways to promote a white paper is with a press release. There are several benefits of writing a press release – you can take advantage of the same benefits when you write a press release for a white paper. Benefits of a white paper press release:- A white paper press […]

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  “How much does a white paper cost,” this is the first question I am asked when someone wants me to write them a white paper. Many factors influence the price… The cost of a white paper can depend upon many factors like the length, the subject, the time taken, etc. Every white paper won’t […]

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  As I mentioned in this earlier post, white papers can be converted into several short blog posts or a few long posts. You don’t have to use your white paper just as a white paper – you can convert it and use it as blog posts too. This works really well if done before […]

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  If you want your white paper to be read completely and to help you generate leads, you need to make it reader friendly. Making your white paper reader friendly will increase its chances of generating leads. Follow the 5 tips below to make your white paper reader friendly:- 1. Easy to read: Make your […]

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  One of the many ways you can use your white paper is to get your clients contact details. Some companies use white papers, effectively, to get the contact details of potential clients and use these contact details to build relationships with their clients, while some struggle to get any contact details, thereby their white […]

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  Many people think that a white paper can just be a page or a couple of pages long. Well you can attempt to write a one or two page white paper, but it won’t be a white paper. A white paper needs to have a detailed discussion of a problem and its solution – […]

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  White papers don’t have to be just used as white papers. Using some simple methods, white papers can be converted into different forms of content. As white papers are generally 6 to 12 pages long and contain a lot of helpful information, they can be effectively used to produce different forms of helpful content. […]


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