Archive for the ‘Case Studies’ Category

Print Friendly

  Case studies are normally used by companies to provide proof. A case study shows potential clients proof that a product or service really does what the company claims it does. It’s a really powerful tool which can help gain your client’s trust. This is the main benefit of writing a case study, but this […]

Print Friendly

  New clients will be ready to try out your products and services, only if they can be sure that your products or services work, and the best way to do this, is by writing a case study. A case study is one the best marketing tools that can be used to prove your product’s […]

Print Friendly

  While writing your case study, it’s necessary that you always stick to the facts and results. Sometimes if the research hasn’t been done properly, it could lead to the writer making up stories that sound really good and will help the company stand out. This might make the company stand out really well, but […]

Print Friendly

  When you buy a product that costs few dollars you wouldn’t think twice to buy it if you really want or need it. If it was hundreds of dollars, it might need a little bit of thinking. What if the product was thousands of dollars? A lot of thinking, planning, contemplating, etc. will be […]

Print Friendly

  We live in a world where trust is a big issue. Hundreds and thousands of products are launched each week. Many of them are genuine and some of them are scams. It can be extremely hard to differentiate between the true helpful products and services and the scams. Testimonials are normally the best way […]

Print Friendly

  When a client comes across your case study and finds that your product has helped another company perform better, they may be interested in the fact that your product has solved another company’s problem.  But they won’t be interested in using your product themselves. The reason behind this is that they are not aware […]

Print Friendly

  A case study is a marketing material which shows the reader that the product being marketed has already been used by a customer, satisfactorily. Normally, a case study is used later in the sales cycle after the white paper has been used. The white paper lets the reader know about the problem and the […]

Print Friendly

  The key to writing a good case study is a good interview. A case study is all about how a client improved their profits and performance after using the company’s products or service. Therefore you need to put all the focus into the client’s problems and subsequent improvement, and the only way you can […]

What is a Case Study?

7, Aug 2011
Print Friendly

  A case study is a powerful marketing tool which shows how a company or an individual improved the way they perform or overcame a problem, after they used a product or service that works. Case studies are normally written to show the clients that a product or service a company provides really works. As […]

Print Friendly

  White papers and case studies are two commonly used B2B marketing materials. Most businesses know that they need them and they get them written. But nobody’s sure which one they are supposed to use earlier and which one should be used later in the sales cycle or if both of them should be used […]


top