Archive for the ‘B2B’ Category

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  Are you on Linkedin? Have you ever promoted your content with Linkedin? If you’re a B2B company, one of the social media sites you need concentrate promoting yourself on is Linkedin. With more than 150 million users and about 80% of them being decision makers in companies, Linkedin can be a great platform to […]

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  A white paper doesn’t have to always be used to show that your products solve a specific problem. You can also use a white paper to show the reader that your product or service is better than your competitors. Most white papers just discuss a problem in detail and then provide the ideal solution […]

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  The first two sample chapters of the book White Paper Marketing, which I have co-authored with Lawrence Harte and Carolyn Luck is out. The book contains every bit of information you need about white papers. Everything you need to know about – what they are, how they are used, how to write them, how […]

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Back in August I, Mitt Ray was asked to work on the “White Paper Marketing” book with Lawrence Harte and Carolyn Luck. We have finally finished working on the book which will be available in January 2012. But the sample chapter will be available next week. The book contains all the information you need on […]

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  Hi Everybody! Today I, Mitt Ray have started a new website on marketing – Social Marketing Writing. After achieving some success with The White paper Blog, I decided to start a more general blog on social media, marketing and writing. If you are interested in marketing yourself or your business better through social media […]

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  A tri-fold brochure is the most commonly used brochure. A tri-fold brochure and a website are the basic requirements of company. These are the first two marketing materials every new business should invest in. Below you will find step by step instructions on how the copy and layout of your tri-fold brochure should be […]

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  “You” is one of the most important words while writing any marketing material. This is because when you write marketing materials you want it to be all about the reader, you want to let the reader know you wrote it for them and the best word that demonstrates that you wrote it for the […]

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  A B2B white paper is a really powerful marketing tool when it is written the right way. You need to follow certain rules, when you write it, to make sure that it works. Below is a list of 3 rules you need to follow while writing a B2B white paper. 1. Keep the selling […]


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