Your Guide to Writing, Promoting and Using White Papers for Business
Before you start writing your white paper you need to do a lot of hard work in the form of research and planning. This planning and research will make it really easy to write the entire white paper. This will let you know what you need to include in the white paper, the best place to put the particular content in and how to make everything fit together and become one powerful white paper as a whole.
Below is a list of the steps you need to take before writing your white paper:-
a) Reading: Apart from reading on the related subject, find out from your client all the content you need to read. The content can be in the form of other white papers, articles, advertising material, annual reports, blogs, journals, magazines belonging to that niche, etc. Some of the content can be the company’s and some of it can be form external sources. This reading will help you understand the company and the market better and help you lay the foundation to the white paper.
b) Interview: Before and after you finish reading the content you need to conduct some research with the company experts, product developers, outside experts, etc. Interviews will help you gather information that cannot be found in content. Interviews will also help you clear any doubts that may have occurred while reading.
2. Have an aim/purpose: You need to have an aim; as to what you want the white paper to do, before you start writing it. You need to identify the purpose of writing the white paper whether it is just to build a brand image, or to sell a product or service, or to get your products to stand out, etc. This will also help you come up with the perfect title for your white paper.
3. Choose a structure: After making the aim you need to choose and construct a structure. The structure needs to show you where each part of the writing will go in – where the problems part should be, where the solutions should be written, where should the brochure part of the white paper be, etc. This will help you write the white paper easily and quickly.
After you finish performing the above three steps you can start writing the white paper and it will be a lot easier doing it this way, than just writing it straight away.
To learn how to write a white paper after performing the above steps, read our free white paper on how to write a white paper.