Avoid this While Writing Your White Paper Landing Page

25 Aug
2011
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The main point you need keep in mind while writing your white paper landing page is the length. You don’t want it to be too long. Your white paper is already a 3,000 to 5,000 word document. The reader will have to organize some time and squeeze it into their busy schedule. They might be ready to organize this time to read the white paper, if your white paper landing page can demonstrate that it’s worth reading the document.

They won’t be ready to invest their time to read a flashy landing page that extends between 5 and 40 pages. Once they find out that all you’re trying to do is convince them to read a white paper, they will realize that it’s not worth spending a lot of time reading your landing page. They will just give up reading it and both your landing page and your white paper will just go to waste.

The length of your white paper landing page should be between 100 and 300 words, the shorter the better. There’s only one factor, which can allow you to have a longer page, which is to have an excerpt. If you have an excerpt from your white paper in the sales page then you can make it a little longer as the excerpt from the white paper has the ability to convince readers to download the white paper.

A short white paper landing page will be read completely and if it’s read completely, the chance of the white paper being downloaded go up.

So the next time you write your white paper landing page, forget about using flashy colours and never ending landing pages and write a short persuasive landing page, which has the ability to quickly convince people to read your white paper.

To learn how to write powerful white paper landing pages, read our free white paper “How to Market a White Paper.”

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