Your Guide to Writing, Promoting and Using White Papers for Business
Is it necessary to write a white paper outline?
Can it help you write a better white paper?
The white paper outline is written after performing the research and right before writing the white paper. Even though this is considered an important step by many white paper writers, some people aren’t sure if it’s worth the time. They feel that directly skipping to the writing part will save them a lot of time, as writing a good detailed outline requires a lot of thinking and planning. But actually one of the many benefits of writing an outline is that it saves a lot of time.
Are you keen on learning how writing an outline can save time and provide many other benefits?
As mentioned above writing a white paper outline can actually help you save time. A white paper is a really long document (about 6 to 14 pages long). It usually takes 20 to 40 hours to write a good white paper. This is a lot of time. You need to make sure you get it right the first time, if you don’t want the time you invested in writing it to go to waste.
This is exactly what writing the outline helps you do. When you write the outline you can verify it to make sure the white paper does everything you want it to achieve. You can also discuss it with the company and make sure they are happy with it before writing the white paper. This way you will be sure you are writing a white paper both the company and you will be happy with.
After you finish writing the white paper outline you can go through it a few times and think about ways to improve it. You can think about what more you could include; maybe you could add a definition, a case study, a graph, etc. Writing the outline first and then reading it thoroughly and thinking about it can give you more and more ideas on bettering your white paper.
You could also ask other subject experts to take a look at it and give you their feedback.
Like I mentioned earlier, it is really important to get your white paper right the first time. This is why you need to make sure you include everything important you plan to include in your white paper and not forget to add anything. If you write an outline beforehand you can be sure that you will include everything.
While writing the outline you will need to go through the content you collected and make sure everything you planned to include has been incorporated in the outline.
A good white paper needs to have a good flow. For a good flow all the contents of the white paper need to fit in well together. All the problems and solutions need to complement each other and need to be placed at the right place. The best time to do this is while writing the outline. After writing the outline you can read through it and adjust all the contents with ease. It’s a lot easier to do it when you write the outline, than to do it after writing the entire white paper.
Once you write the outline, it becomes really easy to write the entire white paper, as you will know what you need to write where and when. Having both the content and the outline ready will simplify and accelerate the process of writing the white paper.
As you can see from the above benefits writing a white paper outline is actually beneficially and time saving and not the other way round. This is why you need to write a good white paper outline before you write the white paper.
For more tips on writing good white papers read this free white paper on how to write a white paper.
Do you usually write a white paper outline? Does this help you write better white papers? Please leave your comments in the comments box below.