3 Ways to Promote Your Content

31 Aug
2011
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Content marketing can be a great way to promote yourself. Quality content that helps people solve their problems can help you display your expertise and develop long term profitable working relationships. But for this to work just writing content isn’t enough, you need to make the extra effort of promoting it. Your quality content will only be read it it’s promoted regularly.

Below is a list of 3 ways to promote your content:-

1. SEO: There are billions of websites and many blogs and articles on the internet. If you want to standout from these blogs and websites you need to SEO your content. Good SEO, which involves the right usage of Keywords, quality backlinks, etc. will make your content to stand out.  Once your blog starts turning up on the first page of search engines, you will see a rise in the traffic your blog receives.

2. Guest Blogging: Guest blogging is a great way to promote your services and your content. Guest blogging on other’s sites similar to your niche will not only help you drive traffic, but will also help you get a powerful backlink, which is very good for SEO purposes. So keep your eyes open for guest blogging opportunities and guest blog at every opportunity you get. A great place to find guest blogging opportunities is: Blogger Link-Up.

3. Social Media: Social Media is a great place to promote your content. More and more people continue to spend time here. The best part is that people on these sites promote their own content, and read other’s content, which means there will be people here waiting to read your content. If you share your content in the form of blogs or white papers here, you can be sure of finding readers who will readily read it. So make sure you include social media sites like Google+, Facebook, Twitter, Digg, etc. in your content marketing strategy.

If you promote your content through these media, you can be sure of obtaining a lot of readers. So make sure you include all of them.

  • The best way is to combine the three, Guest post your article, SEO it and then share via social network sites.

    • That’s true. You have got to do all three, if you want to generate leads from content marketing. – Mitt

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